Our Work
We believe every brand has a story worth telling, and we craft those stories to connect, inspire, and make an impact. From medical aesthetics to lifestyle brands to advocacy-driven movements, our work spans industries but always stays rooted in strategy, creativity, and results. Here are the few highlights of some of the different brands we have worked with.
See how we help brands across different spaces — from health and beauty practices, to lifestyle brands, to advocacy movements. No matter the field, our approach stays the same: intentional storytelling, standout visuals, and campaigns that deliver impact.
Advocacy & Purpose-Led Brands
Cancer Culture is a nonprofit and cultural movement reimagining how we see and talk about breast cancer. With storytelling at its core and advocacy in its DNA, Cancer Culture challenges outdated narratives, pushes for equitable research funding, and creates inclusive spaces where every patient feels seen. Their work spans awareness campaigns, cultural events, and digital storytelling that put the realities of metastatic breast cancer (MBC) into the spotlight.
How We Helped
As a creative and strategic partner, we helped Cancer Culture’s mission through digital campaigns, events, and storytelling. Our work includes:
Social media strategy — developing posts that educate with facts, stats, and resources, alongside human-centered storytelling.
Event promotion — creating video teasers, campaign content, and model introductions for their NYFW Fundraiser Show, positioning it as both an art event and a cultural statement.
Creative direction — our founder Erica Deligne serving as Cancer Culture’s creative director for their NYFW Body of Resistance fundraiser show. She brought their vision to life by styling and sourcing other brands to create cohesive runway looks that narrated the different stages of breast cancer. This fundraiser raised over $200k.
Influencer & community engagement — reaching out to survivors, thrivers, and allies to amplify the funding for MBC research by building momentum and driving conversations around metastatic breast cancer.
Campaign development — producing content that shifts perceptions, sparks dialogue, and creates an emotional visibility for the MBC community.
Lifestyle & Consumer Brands
Eligible Brand, based in Nashville, was founded by Schuyler Rose as a movement to bring dating back into the real world. Tired of digital fatigue and the endless cycle of swiping, Eligible creates a simple, bold way to signal openness to authentic connection without apps, algorithms, or pressure. When someone wears an Eligible hat, they’re part of a community that chooses real-life encounters over endless screen time.
How We Helped
We partnered with Eligible to amplify this movement and connect with people who are ready for more intentional relationships. Our work included:
Content creation — developing social media posts, blogs, and reels that highlight Eligible’s mission and spark meaningful conversation.
Influencer collaborations — identifying and reaching out to influencers who aligned with Eligible’s message, turning them into authentic advocates.
Media outreach & PR — writing and sending press releases, pitching story ideas to magazines, and securing placements that brought the brand into cultural conversations.
Podcast outreach — connecting with hosts and platforms to share Schuyler’s story and expand the movement’s reach through spoken storytelling.
Medical Dermatology and Aesthetics
Located in the heart of the Tristate area of Ohio, West Virginia, and Kentucky, Amy Vaughan Dermatology is a trusted practice dedicated to excellence in skin health and allergy care. Led by Dr. Amy Vaughan, the practice provides comprehensive medical, surgical, and cosmetic dermatology, along with advanced allergy and immunotherapy treatments. With the addition of The Retreat Aesthetic and Vitality Center in Huntington, WV, Dr. Vaughan and her team also deliver state-of-the-art cosmetic anti-aging treatments—all in an atmosphere defined by compassion, professionalism, and a commitment to excellence.
How We Helped
When we began, Amy Vaughan Dermatology was not ranked within Allergan Aesthetics (now AbbVie) national accounts. Over just three years, through strategic campaigns, content creation, and consistent patient engagement, we helped grow the practice to achieve Top 1% status nationally with Allergan Aesthetics, a remarkable milestone and the first practice in West Virginia to break into Allergan’s Top 500 National Accounts in 2018.
Content creation — producing social posts and videos that explain treatments, share skincare tips, and highlight services.
Campaigns & promotions — launching seasonal campaigns and timely promotions to boost awareness and drive patient acquisition.
Content calendar management — building comprehensive monthly calendars to ensure consistent messaging and strategy.
Brand positioning — presenting Amy Vaughan Dermatology as both a trusted medical authority and a relatable expert dedicated to excellence in medical dermatology and aesthetics.
