Blog

Common Marketing Mistakes Small Businesses Should Avoid

Erica Deligne

Published on: 30/09/2026

Learn the common marketing mistakes small businesses make and how to improve your strategy, from audience targeting and content to metrics, paid advertising, and more.

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How Should You Spend Your Marketing Budget?

Erica Deligne

Published on: 01/09/2026

Learn how to prioritize your small business marketing budget across social media, email, content, your website, lead generation, and more.

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The Marketing Foundations to Build Before Running Ads

Erica Deligne

Published on: 19/08/2026

Learn the marketing foundations to build before running ads, including audience, offers, messaging, content, lead generation, conversion, and measurement.

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Understanding the Content Marketing Funnel

Erica Deligne

Published on: 17/06/2026

Learn how the content marketing funnel moves potential customers from visibility to leads and clients. Discover the four stages and how strategic content supports business growth.

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